Case Study:
Nectar Exchange Programme for Floriade Expo 2022
Challenge:
To create captivating descriptions of environmental topics for a learning platform that would entice the reader to participate in a knowledge exchange.
Solution:
Copywriting for a learning platform
Process
Context
The Floriade Expo 2022 has launched a learning and networking platform, the Nectar Exchange Platform, which covers topics related to the Growing Green Cities of the future.
Visitors to Floriade EXPO 2022 will have a chance to engage in learning activities, networking and discussions to exchange knowledge. The commissioned texts should inform them about each topic in as much detail as possible, while entice them to participate.
Ideas & Design
What makes people read more? Less text.
We created short descriptions, in which we creatively played with words, while maintaining the professional tone Floriade visitors expect.
Departing from complex scientific terms, we explored how we can bring those closer to the Floriade participants without ‘dumbing down’ or sounding dull. We aimed at the emotions and feelings of a reader, captivating her/his attention with vivid sensual and visual cues.
I'm really happy with how the website turned out and can recommend him as a true communications professional
We write creative and captivating texts.
Communicating science and research starts with chosing the right words for the right audience.
We’re excited to be your next copywriters for a learning platform and beyond it.
