Copywriting for a Learning Platform

A lady in a cafe operating her laptop visiting a learning platform.

Case Study:
Nectar Exchange Programme for Floriade Expo 2022


To create captivating descriptions of environmental topics for a learning platform that would entice the reader to participate in a knowledge exchange.


We incorporated elements of storytelling and vivid environmental details into short copywriting, capturing the essential information ending with a clear call to action.

Copywriting for a learning platform



The Floriade Expo 2022 has launched a learning and networking platform, the Nectar Exchange Platform, which covers topics related to the Growing Green Cities of the future.

Visitors to Floriade EXPO 2022 will have a chance to engage in learning activities, networking and discussions to exchange knowledge. The commissioned texts should inform them about each topic in as much detail as possible, while entice them to participate.

Ideas & Design

What makes people read more? Less text. 

We created short descriptions, in which we creatively played with words, while maintaining the professional tone Floriade visitors expect.

Departing from complex scientific terms, we explored how we can bring those closer to the Floriade participants without ‘dumbing down’ or sounding dull. We aimed at the emotions and feelings of a reader, captivating her/his attention with vivid sensual and visual cues.

Dina El Filali
Dina El FilaliProgram Manager International Research & Demo – Floriade Expo 2022
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I have experienced the collaboration with Lina Dilly of Alerce Environmental as very pleasant. Lina knew how to translate the assignment and the vision into deliverables and everything was always delivered on time.
Charles van de Kerkhof
Charles van de KerkhofFounder & CEO of Fjällgås
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I collaborated with Jonas on my project-based website. I enjoyed his professional attitude, excellent ideas, and thoughtful recommendations for design, communication and website management.

I'm really happy with how the website turned out and can recommend him as a true communications professional
Jessica Ball
Jessica BallKnowledge Sharing Coordinator – Global Landscapes Forum
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The blog is great! Your skills as a communicator really shine through, its informative and interesting without jargon
Herta Schießl
Herta SchießlCEO, SKH Solutions GmbH
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Working with Alerce Environmental on the development of our new website was professional, purposeful and thoroughly enjoyable. Very targeted questions, regular coordination of meetings and a great understanding of our issues have guided us optimally through the process and the result has absolutely convinced us.

We write creative and captivating texts.

Communicating science and research starts with chosing the right words for the right audience.

We’re excited to be your next copywriters for a learning platform and beyond it.