Small business website copywriting and build

Built website shown in different devices: responsive view on iPhone, iPad and Macbook

Case Study: SKH-Solutions GmbH


Creating a new website that would communicate environmental services to a technical, industrial audience.


We created a simple lightweight WordPress website, targeting technical industries, offering an easy, straightforward user experience.

Small business website copywriting



SKH Solutions GmbH is a small business collaborating with researchers from the University of Regensburg. They provide environmental solutions to removing industrial odors and paints.

The SKH Solution’s audience is very specific and technical – large industrial players such as foundries. Thus the new website needed to convey a clear, formal message to a very particular segment, while maintaining its technical image.

Ideas & Prototyping

We started by creating a low fidelity wireframe to design a clear structure of the website.

Concise, and easy to navigate information architecture is essential for guiding the visitor to the main call to action.

We wanted to maintain the technical nature of the website, both visually and in words.


SKH Solutions provided professional images of the machinery used for their services. The images became an important design element of the website.

We incorporated the images in a way that they tell a part of the story of the German website texts and so that they engage tech focused visitors.

The design is deliberately minimalistic to guide the visitor through the clear and easy to read website copywriting.

Herta Schießl
Herta SchießlCEO, SKH Solutions GmbH
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Working with Alerce Environmental on the development of our new website was professional, purposeful and thoroughly enjoyable. Very targeted questions, regular coordination of meetings and a great understanding of our issues have guided us optimally through the process and the result has absolutely convinced us.
Charles van de Kerkhof
Charles van de KerkhofFounder & CEO of Fjällgås
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I collaborated with Jonas on my project-based website. I enjoyed his professional attitude, excellent ideas, and thoughtful recommendations for design, communication and website management.

I'm really happy with how the website turned out and can recommend him as a true communications professional
Jessica Ball
Jessica BallKnowledge Sharing Coordinator – Global Landscapes Forum
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The blog is great! Your skills as a communicator really shine through, its informative and interesting without jargon
Dina El Filali
Dina El FilaliProgram Manager International Research & Demo – Floriade Expo 2022
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I have experienced the collaboration with Lina Dilly of Alerce Environmental as very pleasant. Lina knew how to translate the assignment and the vision into deliverables and everything was always delivered on time.

We build lightweight websites.

Digital solution for communicating your science projects online.

We help our clients structure information of their website, write all website texts and develop an online personality for their projects.