Environmental Communication Basics
By Alerce Environmental
Have you considered your audience's values, needs and behaviour?
We may all be in different stages of our lives pursuing different goals.
Tailor environmental communication to your audience.
Our perceptions differ.
Talking to a snowboarder about climate change?
Less snow and shorter winters affect snowboarders' playgrounds.
Craft your environmental communication message around mountains and snow.
And how about the different places in the world we come from and live?
Communities we are attached to influence the way we think.
Our geographical locations face different challenges.
Geography and Place
Polar Bears in Central Europe?
Does an image of a polar bear talk to a Central European farmer?
But images of degraded land that directly relate to the pains of the farmer might grab some attention..